Take your music career to the next level and grow your fanbase with the Fanbase Builder Programme from CMU’s Pathways Into Music Foundation and Help Musicians.
This ten-week professional development programme will provide fifteen early-career artists from Northern Ireland with a series of practical online and in-person workshops that explain how frontline artists go about building a business around their music-making, with practical advice on how to effectively release tracks and grow a fanbase.
Each participating artist will also undertake a fanbase building project during the programme, most likely linked to a new release. With support and advice from a team of music industry experts and a bursary of £500 to spend on the project, artists will identify measurable objectives and a marketing strategy for their campaign, implement that plan and – in the process - grow their fanbase and take their music career to the next level.
The Help Musicians and Pathways Into Music Northern Ireland Musicians Fanbase Builder Programme
Click below to start your application
Applications are currently open for the first Fanbase Builder Programme, which will take place in Northern Ireland from June 2021.
If you are an early-career artist based in Northern Ireland – either entirely self-managed or working primarily with a team of early-career music industry people – then you are eligible to apply. Preference will be given to artists earlier on in the fanbase building process and who are yet to receive significant investments from third parties.
Thanks to the generous support of Help Musicians, there is no cost to participating in this programme and you will receive a bursary of £500 for your fanbase building project. You will have to commit to attend the workshops, to submit a project proposal and deliver that project according to the plan you agree with our music industry experts.
The aim of this programme is to help you progress your career, to start building a business around your music-making, and to grow your fanbase. You will also receive practical advice on how to continue that professional development beyond the programme itself.
The programme is open to any early-career artist, band or group based in Northern Ireland. We are looking to support a diverse range of music-makers making a diverse mix of music. For bands and groups, you will elect one member to lead on the project.
FANBASE BUILDER PROGRAMME: WORKSHOPS (ALL MONDAYS AT 6.30pm – 8.00pm unless otherwise stated)
Your Pathway Into Music (June 14)
How do you go about building a fanbase and a business around your music-making? In this session we breakdown the career of a frontline artist into ten steps, discovering that the conventional music industry only really gets properly involved around about step four. What do artists need to do to build momentum during the DIY Phase? What tools and programmes offer support? And what are future music industry business partners looking for when seeking new artists in which to invest time and money?
Making Money From Music Rights (June 21)
When you write songs and record tracks you create copyrights. Copyright then gives you control over what happens to that music and you can exploit those controls to generate income around your music-making. Copyright control is automatic, but getting it right requires some important conversations and administration. Get to grips with how music copyright works, what you need to do as soon as you start making music, and how your music rights will start to make you money.
Making Money From Live (June 28)
For many artists live is traditionally a key revenue stream. For new artists, it is also an important marketing platform. Though, with the live sector pretty much shut down for more than a year by COVID-19, the live side of the music business is very much in flux. However, the fundamentals of putting on shows, going on tour and getting booked to play remain the same. In this session we run through all those fundamentals, plus we put the spotlight on the recent livestreaming boom and how it might fit in to the music industry long-term.
Collaborators, Tools And Business Partners (July 5)
We call the first phase of any artist's career the DIY Phase. Though that doesn't really mean 'do it yourself'. At the outset collaborating with other music-makers and creators is key, as is utilising the various digital tools and platforms that help artists distribute their music, organise their rights, find an audience, and talk to and sell things to the fanbase. Then, as momentum builds, music industry business partners will want to come on board, including a manager, lawyer, agent, label, publisher and more. In this session we discuss what effective collaboration looks like, and run through all the key tools, platforms and partners.
Social Media (July 14)
Social media and other digital channels play a key role in the fanbase building process during the DIY Phase, as well as being an important part of any release campaign. But which social media? And what should you be doing with each different platform? This session provides a practical guide to using social media as marketing tools, plus explains how the artist website and mailing list are still an important part of the mix.
Influencing The Influencers (July 19)
What role do media, playlists and other influencers play in getting your music to an audience and growing your fanbase? And how can you go about influencing these influencers? This session looks at the various steps you can take to get your music in front of relevant journalists, editors, reviewers, DJs, radio programmers and playlist curators, as well as influencers on social media and key decision makers within the music industry.
Music-Making (Full Day Saturday July 24)
This full-day session offers practical advice on the music-making process, including songwriting sessions, recording sessions and music production. What is the respective role of the producer and sound engineer? How can you get the most out of your home recording and production set-up? How can you get the most out of studio sessions? What are your options for mixing and mastering? And what support is available along the way in terms of money, resources, information and wellbeing?
Releasing Music (Full Day Sunday July 25)
Once you've made the record, how do you get it to market? This full-day session talks through how you plan, deliver and evaluate a release campaign. It explains the different ways to get music to market and what services you can expect from a DIY distributor. It looks at the different ways you can go about promoting the release and encouraging people to listen. And it considers what support is available along the way in terms of money, resources, information and wellbeing.
Content Creation (August 2)
Music marketing today involves creating and sharing a wide assortment of visual content - artwork, images and videos that populate social media and other digital channels; stand out in the feeds of fans and potential fans; and encourage a reaction and response. But how can you produce great marketing content on a super tight budget? This session looks at content creation, offering practical tips on making great content, preparing it for different social media, and responding to how your fans respond.
Fan Data (August 9)
As soon as people start interacting with you or your music online, somebody somewhere is gathering data about those people. This fan data will play an important role in growing your artist business, but how do you make sure you have access to it, and in what ways does it add value? This session will look at all the different kinds fan data and explain how each data type can be utilised by artists at each stage of their career.
Grants, Health & Well-Being (August 16)
Financial support is available from a variety of organisations in order to support a range of activities at various points in a musician’s career in the form of grants. In this module, we look at grant funds available to musicians in NI, and the process of application. Additionally, Help Musicians and its partners offer a range of support for a musician’s physical and mental well-being – here we offer some insight into best practice for preserving your health and wellness through the rigours of a career in music.
Direct To Fan (August 23)
Artists need to grow their fanbase to drive streams, sell tickets and excite music industry business partners. But the fanbase in itself is a potential revenue stream. You need to work out who your fans are and what they will spend money on, and then work out how to provide those products, services and experiences in a cost effective way. This session will look at the potential of monetising the direct-to-fan relationship.